How to Build a personal Brand | Career Club
OVERVIEW
In today’s competitive landscape, having strong qualifications is just the start—what truly sets you apart is your personal brand. Whether you're navigating career transitions, aiming for leadership roles, or establishing credibility in your industry, a clear and authentic personal brand can amplify your presence and unlock new opportunities.
In this interactive session, our speaker will demystify the concept of personal branding, walk through actionable steps to craft a compelling narrative, and share insights on how to build a strong professional identity both online and offline. Attendees will leave with a toolkit to begin shaping a brand that reflects who they are and where they want to go.
Key Learning Outcomes:
- Understand what personal branding really means—and why it matters in today’s professional world
- Identify and articulate your unique strengths, values, and career goals
- Learn how to craft a consistent brand message across your resume, LinkedIn, and other platforms
- Discover practical strategies to increase your visibility and influence in your industry
- Gain tips to stay authentic while adapting your brand to evolving career paths and professional settings
OUR SPEAKER
Liezel Peters
President PMI Queensland | Project Leader | Certified Kolbe Consultant
Liezel Peters is a highly experienced, master's-qualified, PMP-certified Program and Project Management Consultant, specialising in large-scale strategic SAP implementations. With over 20 years of experience in the IT and finance sectors across New Zealand, the UK, South Africa, and Australia, she brings a wealth of global insight into leading complex programs and driving transformation.
Currently serving as the President and Chair of the Board of the Project Management Institute (PMI), Queensland Chapter, Liezel exemplifies leadership, professional presence, and purpose-driven influence—qualities at the core of building a strong personal brand.
As someone who has successfully navigated diverse and high-stakes environments, She understands the power of authentic storytelling, clear positioning, and strategic visibility in shaping professional identity. Known for cutting through the noise to get to the heart of the issue, Liezel inspires others to lean into their unique strengths and communicate with clarity and confidence.
In this session on “How to Build a Personal Brand”, Liezel brings real-world experience and actionable insights to help professionals craft a compelling brand that reflects their values, enhances their impact, and unlocks new career opportunities. Passionate about collaboration, she believes that strong personal brands not only elevate individuals but also strengthen the teams and communities around them.
Linkedin: Liezel Pieters MSc. PMP | LinkedIn
ADDITIONAL INFORMATION
Microsoft Teams Meetings
Following your registration, you will receive all relevant details, where applicable, via email. Please check your inbox for this critical information, as it will provide instructions and links to access the event.
Refunds
You may request to cancel your registration for a full refund up to five (5) working days before the date and time of the event (Excludes PMDoS). We will do our best to accommodate your needs.
Photography / Videography
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Questions / Feedback
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DISCLAIMER
PMI Queensland events are intended for educational purposes only. Statements of fact and opinions expressed are those of the participants individually and, unless expressly stated to the contrary, are not the opinion or position of PMI Queensland, its sponsors, or its partners. PMI Queensland does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented.
